Case study
A full-service marketing agency website — designed and built from scratch in under 3 weeks
How we helped OMG Agency go from zero web presence to a conversion-ready site with 10+ pages, a case study gallery, and a lead capture system — all without a single template.
The challenge
OMG Agency — a full-service marketing agency offering everything from SEO and paid ads to branding and influencer marketing — was ready to launch but had no website. The founder had a clear vision: bold, dark, aggressive design that would instantly separate the agency from the sea of corporate blue-and-white marketing sites.
The brief was demanding. The site needed to communicate trust and expertise to mid-market and premium clients, showcase case studies with real numbers, present a team of 6 specialists, explain 9 service lines, and drive leads through a conversion-optimized form — all while feeling like a premium brand experience from the first pixel. And it needed to be live in under 3 weeks.
What we built
Brand-driven visual identity
We designed a dark-theme visual system built around black backgrounds, bold orange accents, and aggressive all-caps typography. The look was designed to feel more like a high-end portfolio than a corporate agency site. Every section has its own visual rhythm — from the hand-drawn logo animation on the hero to the photo-forward team grid at the bottom.
Hero section with dual CTA
The hero delivers the agency’s positioning in one line: “Marketing that counts.” Two CTAs serve different visitor intents — “Get a quote in 15 minutes” for ready-to-buy leads, and “View case studies” for those still evaluating. A trust bar sits below with three proof points: 6 years in digital, 15+ niches served, KPIs written into every contract.
Case study gallery with real metrics
We built a card-based case study section that leads with results, not descriptions. Each card shows the niche, service type, headline metric (e.g. “×4.2 lead growth in 90 days”), and a before/after comparison of CPL, conversion rate, and monthly leads. Six case studies at launch, with a “View all 40+” link for the full archive. Every card links to a detailed breakdown page.
9 service lines with expandable detail
The services section uses an accordion-style layout — clean list on the left, expanded description on the right when active. Ranges from SEO to influencer marketing to full-cycle marketing packages. The ninth item — “Marketing turnkey” — is highlighted as the premium offering with a distinctive orange background card, clearly separated from individual services.
5-step process timeline
A vertical timeline walks prospects through how the agency works: Discover (Day 0) → Research (1–2 days) → Ideate (3–5 days) → Deploy (7–14 days) → Iterate (ongoing). Each step has a short description that sets expectations and reduces anxiety about the engagement process. The design uses a clean center-axis layout with bilingual labels (English process names, Russian descriptions).
Team section with personality
Instead of corporate headshots and titles, the team section uses stylized photos with graphic overlays — hand-drawn elements, brand marks, and editorial compositions. The founder gets a full hero-style treatment with a quote that captures the agency’s philosophy. The team grid shows 5 specialists with roles, creating a sense of real people behind the brand.
Conversion-optimized lead form
The final CTA is a full-width dark block with a bold headline split across two lines: “Is your marketing running at full capacity? Or just... running?” The form captures name, phone/Telegram, and a task description — minimal fields, maximum conversion potential. Trust signals sit directly below: “We respond within 15 minutes, 10:00–19:00 MSK” and a privacy statement. An alternative Telegram channel link catches visitors who don’t like forms.
FAQ with objection handling
Seven accordion-style questions covering pricing, timelines, guarantees, niche experience, service flexibility, and geographic coverage. The first two questions (cost and timeline) are pre-opened, immediately addressing the two biggest objections. Answers are direct and specific — pricing starts at 150,000 ₽/month, not “it depends.”
Full scope of work
UI/UX Design
Complete visual design system — dark theme, typography, color palette, component library, responsive layouts
Frontend Development
Custom-coded pages with semantic HTML, CSS, and JavaScript — no page builders, no templates
Content Architecture
Information hierarchy, section flow, CTA placement, conversion funnel mapping
Responsive Design
Full mobile and tablet optimization — every section adapts cleanly across devices
Lead Capture System
Form with validation, Telegram fallback channel, response time commitments
Launch & Deployment
Production deployment, performance optimization, analytics setup
Pages delivered
From zero to live in under 3 weeks. This wasn't a template customization or a drag-and-drop build. Every page was designed from scratch, coded by hand, and optimized for conversion. The client launched with a site that looks, feels, and performs like it took months — because the team was small, senior, and focused.
Key takeaway
Speed doesn't have to mean compromise. When the team is senior enough to design and build simultaneously — and when the client has a clear vision — a complex, multi-page site can go from blank canvas to production in under three weeks.
OMG Agency launched with a site that matched their positioning from day one: bold, professional, and built to convert. No “coming soon” pages, no placeholder copy, no “we’ll add that later.” A complete, working marketing machine — live and generating leads from the moment it went online.
Project timelines depend on scope, client responsiveness, and content readiness. This project benefited from a decisive client with clear brand direction and all content prepared in advance. More complex builds or projects with extensive revision cycles may take longer.